Caress Spark Your Senses

Our goal with this campaign was to jolt the perception of Caress from a dated brand, to an inspiring brand that can “walk in her shoes.” To do that, we leaned in to the idea that the shower is a chance to lather up, soak in the shine and dream of the next great thing you’ll do when your feet touch dry land. By pairing our visually arresting CG dream world with a fresh take on the traditional shower shots, we showed that the invigorating scent and luxurious feel of Caress on your skin just might be the thing that sets your brainstorm in motion—inspiring you to go a little further and glow a little brighter.

As lead art director, I presented the campaign platform explorations and script concepts, to ultimately establish the campaign look and feel that would go on to be adapted for all brand deliverables for the year to come. I briefed the Director and guided him through the production and finally oversaw a team of production designers for all social and online advertising deliverables.