Converse Fall ‘24 Inline

We can't avoid it. Summer inevitably ends and it becomes time for fall. A season where we all get back to reality. Back to work, class, coffee runs, routines and busy schedules. Tasked with developing content that would live across all global digital touchpoints for the season, we leaned into this relatable storyline.

Through this conceptual art direction we aligned strategic global inline footwear, apparel assortments, and CRM target audiences to produce static and motion assets that ranged from playful and expressive on-body lifestyle to elevated product superiority studio photography.