Dove x It’s Lennnie Partnership

Social media can be a toxic place, fueling the mental health crisis among young people. The Dove Self Esteem Project is on a mission to change that, which is why they came to us to find new ways to reach and connect with younger audiences to raise awareness of the issue and their platform.

I recognized that one of my favorite accounts, the viral, animated mental health “influencer” It’s Lennnie would be the perfect way to speak to this issue in a voice they know and trust. I pitched it, and the partnership was born. With the creator we made a series of animated and static posts that had a combined reach of 5M+ followers.