Dunkin’ Sip Peel Win

After a ten year break, Dunkin’ was ready to relaunch a peel and win sticker promotion. Given that this time, every cup is a winner, we created a summer long campaign featuring Rob Gronkowski and Odell Beckham Jr. around the simple message that all you had to do was Sip, Peel & Win.

I established the campaign look and feel as well as the promotional lockup design that I adapted to packaging, in-store displays, social and national broadcast spot.