Dunkin’ Summer Flavors

Dunkin’ wanted to create three new ice cream inspired iced coffee flavors for the summer of 2018. They leveraged social media and asked America which flavor reigns supreme, and America answered: Cookie Dough, Pistachio, and Butter Pecan. This extreme passion each of us has for our favorite ice cream flavor is what fueled this national campaign.

Along with concept ideation, I established the campaign look and feel as well as art direction of the national broadcast spot.